Lululemon is a leading yoga-inspired activewear brand. Founded in 1998, the company is based in British Columbia and incorporated in Delaware. It
has grown its product line from yoga pants to sports apparel, lifestyle apparel, and even personal care products. It offers free shipping and returns, and uses a single fabric supplier to make its stretchy Luon fabric.
Lululemon is a yoga-inspired activewear brand
Lululemon is a brand of yoga-inspired activewear that has become a global phenomenon. The company was founded in 1998 in Vancouver, Canada, by Chip Wilson. In the beginning, the company operated as a design studio by day and a yoga studio at night.
It eventually opened its first store in the Kitsilano neighborhood in 2000. Since then, the company has expanded to hundreds of locations worldwide. The company originally designed yoga-inspired activewear for women, but has since expanded to activewear for other physical pursuits, including running, biking, and hiking.
The brand is a luxury brand that spends a lot of money developing proprietary fabrics, creating high-quality apparel, and testing its products to ensure that they work for their customers.
The company has even built a state-of-the-art Whitespace Lab in Vancouver, complete with humidity-controlled chambers, high-end exercise machines, and dunk pools. The brand is based on the “Science of Feel” and is committed to making their products functional and comfortable for every individual.
Lululemon’s demographic profile is predominantly women in the upper middle class. The brand started out targeting women between 16 and 35, but has expanded into men’s apparel and also started a children’s line.
It has also expanded its product range, adding men’s yoga pants and anti-ball crushing trousers. While men’s clothing has been a hit with customers, the brand’s female audience still dominates the business.
It offers free shipping and returns
When you buy a Lululemon product online, you can rest assured that you will get your money’s worth because the company offers free shipping and returns.
In addition, online orders will include a prepaid return label. Lululemon offers a variety of shipping methods to suit the needs of all customers, including standard delivery. You can also purchase expedited shipping if you require it.
The return policy is clearly and prominently located on the Lululemon site. Customers can access it in two places – in the sitewide footer, and in the ‘My Account’ and ‘Help’ sections.
The links will take you to the dedicated return policy page, where you can find further details. Moreover, Lululemon’s website also lists the return policy on its product description pages.
If you don’t like an item, you can return it for a full refund within 30 days of the purchase date. If the item is not in perfect condition, you can exchange it for a different one using the Fast Track Returns option. Alternatively, you can exchange it for an e-gift card.
It uses a single supplier for its stretchy Luon fabric
The stretchy fabric Lululemon uses is made by a single Taiwanese manufacturer. By relying on a single supplier, Lululemon can limit its production costs, while ensuring that its manufacturing know-how is not spread too thin. However, this approach also creates risks.
For instance, bad shipments can ruin the company’s sales performance. In January, the company reported disappointing sales that missed Wall Street expectations.
In addition to using a single supplier, lululemon has a zero-tolerance policy against forced labor and unapproved subcontractors. It also has a zero-tolerance policy for child labor, human trafficking, and corruption.
It also has an in-house team of experts to assess its partners’ production facilities and practices. In some cases, the company uses a third-party inspector to ensure the quality of its materials.
The fabric has the same features as its rivals, but is more durable. Its brushed finish makes it feel cool to the touch. It is ideal for lower-impact studio classes and casual wear. It is also resistant to pilling.
It is a publicly traded company
The company started out as a privately held company in 1998. It was started by Chip Wilson and became a publicly traded company in 2007. The IPO (initial public offering) price of the stock was $18 per share.
Most investors initially expected prices to be around $11, but the IPO price of $18 was much higher than expected. If you want to invest in Lululemon, you should learn as much about the company as possible.
Lululemon has three main revenue streams: in-store retail, online retail and other revenue streams. In Q1 2019, the company expects to generate approximately $705 million in revenue, up from $639 million in the prior-year period.
In addition to these primary revenue streams, the company is also targeting double-digit growth in its men’s business over the next five years. It is also aiming to quadruple its international revenue by 2023.
Lululemon’s stock has risen steadily over the past few years. It was recently cited as one of the top retailers by Jim Cramer after its Q2 earnings report.
The company cited its men’s business for helping the company beat expectations. Sales for men’s apparel increased 35% in Q2, outpacing its women’s division.